What are trademark squatters?
Imagine, you are a business owner and you are selling a product in multiple parts of the world. Your business in Canada is thriving and you are ready to secure your brand, however, the mark you were about to secure has already been registered by someone else. What's even worst the person who has trademarked your business name does not intend to use it.
Their mere purpose is to make you pay them for the trademark rights. This is known as trademark squatting. Trademarks can be highly confusing and complex this is why i wrote an eBook "Trademark Basics Every Business Owner Needs to Know" to help small business owners protect their assets.
What can be done to protect your brand:
✔Rebrand (your entire business across the world).
✔Rebrand only in Canada but lose the brand identity.
✔Pay the squatter the ransom.
What can you do to prevent trademark squatting?
Firstly don't sit and watch! It would be wise to register your trademark application as soon as you foresee your business expanding or operating in different parts of the world.
Companies should consider registering their mark in countries in which:
1. Your goods or services are sold.
2. Products or parts for your products are manufactured.
3. Research and development facilities are located.
4. Your products pass through during shipping.
5. You might expand your business in the future.
6. Counterfeiting is likely to be a problem.
Want to file a trademark, Not sure where to begin? contact us now and let a legal expert help you.